Absolut blue was first launched in 1979 in New York and soon took over the world. It is made from all natural ingredients and doesn't even include sugar making it as pure a vodka can be. Rich full bodied and complex, yet smooth and mellow.
Absolut vodka was established in 1879 by Lars Olsson Smith and is produced in Ahus Sweden but owned by the Pernod-Ricard Group who bough Absolut in 2008 for 5.63billion Euros. Absolut vodka goes through a unique distillation process known as fractional distillation which produces Vodka without fusel alcohol, which can cause off flavours to vodka and is sometimes described as being 'spicy' or 'hot', not what you want from a smooth vodka.
The name changed several time in the past until 1979 when they decide to launch there product as premium vodka and used the name Absolut Vodka. It was in this time that it got launched as a global product and has grown from making 90,000 litres to 96.6 million litres in a single year. It is the largest international spirit and is available in 126 countries.The vodka itself is made from winter wheat using approximately 80,000 metric tons of wheat annually.
Absolut Vodka is made exclusively from natural ingredients, and unlike other vodkas, it doesn't contain any added sugar. In fact, Absolut is as pure as vodka can be. Still, that purity has a certain taste: Rich, full-bodied and complex, yet smooth and mellow with a distinct character of grain, followed by a hint of dried fruit. The purer the vodka, the better it blends with other aromas meaning Absolut Vodka brings out the best in other tastes too.